With over 1 billion Facebook users regularly interacting with this social media platform, Facebook can be an attractive form of advertising for local businesses. Facebook ads are highly targeted, so you can choose to display your ads to people based on their location, age, gender, interests and much more. With most people using Facebook on a daily basis your advertisement will definitely be shown to your target audience, increasing your chances of securing sales. Facebook has lots of highly engaged users on both desktops and mobile devices, so if your ads are very creative, relevant and well targeted, they will gain more likes, comments, and shares giving you even more exposure. As you know if any of your Facebook fans take any of these actions, your post will then be shown to all of their fans, which could lead to a sale which wont cost you a penny extra. Facebook  ads does not tie you into a long term contract, you can actually set a weekly or monthly budget that’s best for you, so you will be in complete control of your costing. Plus you can choose the right campaign type for you, including cost per click, cost per thousand impressions and much more. So it’s well worth giving Facebook ads a try for a few months to see if it works for your business.

How Facebook ads work

If you decide to try out Facebook ads, you will need to create a business page first and then choose your advertisement goal. As Facebook ads are highly targeted and designed to meet the goals of all types of businesses, you will need to select what your overall goal of the advertising campaign is, for example driving traffic to your website, raising brand awareness, getting people to install your app, or getting more likes. The advertisement you create will then be optimised for this purpose, so if you choose cost per click, Facebook will allow you to create a call to action button, increasing the likely hood of people taking this form of action.

Building an effective campaign

As part of our Web design Liverpool service, we can help you setup your Facebook ads if this is something you are interested in. We will discuss with you the different types of campaigns available to you, and the benefits of each along with our recommendations, so you can easily make an executive decision. We will then work with you to design the advertisement, select your targeted audience and set your weekly or monthly budget. To help you monitor your results, Merseyside Computer Solutions will also show you how to use the system and its analytics’s, so you can easily work out how much of a profit your business is making.

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