Google Analytics is an essential marketing tool for anyone with a website, allowing them to benefit from detailed statistics regarding their websites traffic. This free software can identify where your web traffic is coming from, so you can easily see which advertising methods are working for your business. For example if you are paying for a Yell.com advertisement, you can use Google Analytics’s to see how much web traffic is generated from this. By installing this free software, you will gain powerful data for your business, that can be used to measure conversions and sales. Not only does Google Analytics allow you to measure your conversations and sales, but it also provides you fresh insights into how visitors use your site, how they arrived on your site and how you can encourage them to come back. As part of our Web Design Liverpool service we will install Google Analytics for you and show you how to use it effectively. 

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