According to research by eMarketer, social media will have 2.5 billion users by 2016, which creates the perfect market for businesses looking to interact with customers and generate sales leads. There are many social media platforms available today including Facebook, Twitter, Google Plus and LinkedIn. With the majority of these user’s being on Facebook, it is essential to have a business presence on this powerful platform. Each of the Social Media channel’s offer their own paid advertisement programme to help you raise awareness of your brand, however this can be done free of charge by writing compelling posts which people would like to share and interact with. This blog aims to provide you with five reasons why social media is an absolute must for businesses today.
Social Media as a business marketing tool
Having a social media presence is known to help with your website’s rankings and is an important part of your SEO campaign. SEO is that magical algorithm that helps your website rank higher for Google searches with keywords related to your business. So by building an effective social media channel you will market your business, generate sales leads, and interact with customers.
Generating sales leads
Social media can save you money by reducing the costs of generating sales leads. It is also a good way to differentiate your business from your competitors, so you stand out in the already crowded market. However it is essential that you post regular well written, relevant and compelling ads which people would like to interact with. A well known effective marketing technique is to run competitions, that often results in more people following your business, creating a much bigger market place.
Improves customer service
Social media is often used by customer’s for pre-sales or support related enquires. Real-time communication can help make customers happy which in turn creates brand evangelists who drive positive brand sentiment. Social media is also a free way for customers to contact your business, saving them from expensive phone calls for general enquires.
An effective way of engaging with fans
Social media when used correctly is very effective in keeping your business or brand in the mind of your customers. This allows you to actively influence purchasing decisions and help to build customer loyalty and encourage repeat purchases. It is therefore essential that you use the social media platforms that your target market will use.
Start building an effective social media campaign
Now that you have seen the benefits social media can bring to your business, you may be wondering how to use it effectively. That’s why Merseyside Computer Solution’s offer social media integration as part of our web design service. So as part of this service our web designer based in Liverpool will work with you to create a page for each of the main social media platforms, and show you how to better engage with your customers, generate sales leads and gain new followers.